I turned on my radio at home on Oct. 15, 2011. An ad came on the radio. In that ad women talked about going out to have fun at the subject club. The woman said she will not wear her underwear under her miniskirt and go out to this club.
I believe the name of the club was given, and a brief description, but in no means a full disclosure that the club is a hardcore strip club. The ad prompted me to send a complaint to ad standards Canada. On about the same time I had driven by a huge billboard which was: a photograph of large breasts under a very thin covering with a caption, pray for more rain. I was feeling bombarded by overly sexual ads which to me demean and degrade women, and I found them profane and vulgar.
When I complained to Ad Standards Canada about the billboard, they said the radio station which put the ad up, agreed it contravened the code, and agreed to take the billboard down.
When I complained about the radio ad I had heard that Saturday morning about the hardcore strip club, this was Ad Standards Canada's reply:
Confidential
Via email: dsavoie@telus.net
November 1, 2011
Doreen Savoie
Dear Ms. Savoie:
Re: Our Case #17036 – St. Pete’s Men’s Club – Radio Advertisement
Advertising Standards Canada (ASC) received your e-mail expressing concern regarding the above-mentioned advertising.
ASC administers the Canadian Code of Advertising Standards, the principal instrument of advertising self-regulation. The Code's clauses set the criteria for acceptable advertising. Consumer concerns about advertising messages in Canada are evaluated against the criteria contained in the Code, available on ASC’s website listed above.
In light of your concern, ASC staff carefully reviewed the advertising. In our evaluation, the woman gives an example of behavior that she considers to be exciting and erotic.
We did not find that this encouraged viewers to emulate her behaviour. Finally, we noted that the advertisement clearly disclosed that the club is an “exotic show bar” and “premier men’s club” with “one-on-one private show”. This description is sufficient to put listeners on notice as to the nature of this establishment. Given this, we did not identify an issue under the Code with this advertising, and have closed our file on this matter.
Thank you for taking the time to write and for your interest in our self-regulatory process.
Yours sincerely,
Amy Kedrosky
National Standards Coordinator
I don't get why the billboard was deemed as contravening the codes of Ad Standards Canada, but the clearly vulgar tone about such a demeaning subject in the radio didn't contravene the code.
Portraying women in an ad going without their underwear on to a stripd club is degrading to women. How is that portrayal of women not degrading, never mind that men will also go to this club and park in the parking lot.
The ad clearly portrays women in a degrading way. A very large part of the population would not dress that way or go to a hardcore strip club.
The ads very nature is to have women emulate the woman in the ad. That is the very essence of what advertising is for, for people to emulate the people in the ad.
Ad Standards Canada said the women in the ad were not asking people to emulate them, but that is what ads are for, for people to do what the people in the ad are doing.
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